Marketing 101 - I&E Workshop

Learn how to identify your customer and estimate the market from experts

Presenters: Kim Pichot, dean, College of Professions, associate professor of marketing, School of Business Administration; Sheila Snyder, assistant professor of marketing, School of Business Administration
Location: Garber Auditorium, Chan Shun Hall
Date/Time: Friday, Oct. 14, 1:30–3:30 p.m.

Workshop is open to all students, faculty and staff of Andrews University.

Description:

This workshop is part of the I&E Workshop Series and will teach attendees how to identify the customer for your product, service or ministry and how to estimate the market size. This is a key early step for any innovator and entrepreneur because it informs if a product or service has a good opportunity of being successful.