Writing for the Web

Turning plain text into engaging action

Do you want your page to simply convey information, or lead readers through a journey?  Come and learn how to turn a boring page of text into something that readers will be eager to browse through.  

Topics we'll cover include:

• Good use of Heading tags (h1, h2, h3...)
• Impact of content editing on SEO (search engine results)
• How long is too long of a page?
• Bullet lists are your friends
• Good use of buttons
• CTAs (Calls to Action): What do you want readers to do next?
• The dreaded "click here"
• Repeating content vs. linking to it
• Careful with the use of underline
• ...and many more!

The fact is that even without fancier videos and photo slideshows, just a few simple details in how you edit your webpages can make them much more visually interesting and functionally engaging.

RSVP online